On blogless writing, and the willingness to blog

by Alessio Biancalana On December 6th, 2012

I often used to ask myself some questions about the willingness to blog about something. Much people, hearing about maintaining a blog, told me: "How can I do this? I could not write for a long time, I don't know what to write about. And people will not read me, because there are so many skilled writers around". Well, they are right, as we can see from an external point of view, because no one can think to write, and being regularly read at the same time, starting from a zero score of attention.

This comes out, in my opinion, from an age where TV was the mainstream media, and being "published" was so difficult for many reasons: you had to be famous, and you had to be "friend of a friend of a friend". Accessing that media from the writer/singer/content productor's side was complicated, and many people was discouraged to go that way.

In many senses, Twitter and Facebook broke this barrier between people and peer to peer (self-made) content distribution, because from a small amount of attention you could grow your audience and receive a feedback immediately (sorta of). Positive feedbacks of other people conducted so many users to distribute their content more and more through these media, in a way that didn't require to do that as a "job": no particular workflows, no requests, no composition or writing deadlines. So microblogging conducted people to be self-confident, and this is beautiful because from this we received a large landscape of amazing indipendent content and indipendent contexts.

No requests, no deadlines and no particular methods drove this mass of "casual publishers" to a blogless approach: from their generic social profile they shared what they thought "nice" for others, and they were not shy, because they had their friends, and they intended their activity as an occasionally-did thing, without any obligation. Blogless writing can be a worth point for casual writers, because as you want to speak, you publish something, and you do not have so many chains as a blogger has. Yes, you can open a blog, but you need to write regularly or no one will read you, and your reputation will be smashed in a second from giants of the net.

Feathers breaks this approach: it's not about media and "blogs": you have on one hand the author, and on the other hand the content that he produces, lazily. This lazy approach drives the user and the reader through a journey that does not include editorial mechanics, so everyone is self-confident, more and more than reading, writing or coordinating a blog.

So I'm not saying that blogless writing will destroy blogs: blogs will remain as a powerful media to write complex articles, but for a number of reasons we needed somewhat of intermediate to fill a gap between social networks for "sentence writing" and blogs for complex writing: the blogless approach is a killer method to bring casual writers and thinkers without the necessary self-esteem to write, and write more, because someone gave 'em the possibility to write without the layer of a complex platform of content delivery and distribution.